Artikel

INTEGRASI MODEL SIMPLEKS PADA SISTEM INFOMASI PRODUKSI UMKM UKIR JEPARA

winda fatikhatul munawaroh

1-5 | diterbitkan: 2025-08-12

Desain OPTIMALISASI LAYANAN PEMESANAN MAKANAN ONLINE DI KANTIN KAMPUS MENGGUNAKAN SIMULASI: SEBUAH STUDI KONSEPTUAL

Mohammad Fajar septian

6-16 | diterbitkan: 2025-08-12

GOJEK APP: USER COMFORT AND ACCESSIBILITY

Tini Martini, Hifia Alya Azzahra, Aprilia Eka Nur Qolbi, Dongki Surahman, Neng Susi Susilawati Sugiana

17-26 | diterbitkan: 2025-09-10

UNPACKING THE IMPACT OF DIGITAL TOUCHPOINT EXCELLENCE AND SWITCHING RESILIENCE ON BUILDING MILLENNIAL LOYALTY AND FINANCIAL DECISION-MAKING AT PHINTRACO SEKURITAS

Ayuningtyas Yuli Hapsari, Tezza Adriansyah Anwar, Neng Susi Susilawati Sugiana, Vincentia Wahju Widjatun, Oliver Hasan Padmanegar

27-32 | diterbitkan: 2025-10-27

An Analysis of the Impact of Customer Service Quality on Customer Satisfaction at Sephora, Summarecon Mall Bandung

Tengku Ine Hendriana, Ully Dwiyanti, Luthfika Dewi Maharani, Pepen Maipalna, Faturrohman Faturrohman, Neng Susi Susilawati Sugiana

33-42 | diterbitkan: 2025-10-27

THE IMPACT OF A SLOGAN ON LOYALTY IN HIGHER EDUCATION: A CASE STUDY AT IDE LPKIA

Anum Dahlia, Aneilla Jaleesa Kayla Hasan, Fildza Choirunisa, Aisya Ghina Sahiira Gaydha, Sopviyan Syah, Neng Susi Susilawati Sugiana

43-50 | diterbitkan: 2025-10-27

ANALISIS PENGARUH BRAND IMAGE MELALUI CUSTOMER PERCEPTIONS TERHADAP CUSTOMER INTENTIONS DI PT. BANK PEMBANGUNAN DAERAH JAWA BARAT DAN BANTEN (PERSERO)TBK. KANTOR CABANG BUAH BATU

Neng Susi Susilawati Sugiana, Putri Restu Amelia, Flora Citra M Nainggolan

51-52 | diterbitkan: 2025-10-27

DETERMINANTS OF SUSTAINABLE COMPETITIVE ADVANTAGE

Jennifer Yunani, Sam’un Jaja Raharja, Neng Susi Susilawati Sugiana, Rusdin Tahir

53-60 | diterbitkan: 2025-10-27

THE EFFECT OF PRICE AND QUALITY ON PURCHASING DECISIONS ON UNIQLO PRODUCTS

Rini Ratnaningsih, Emiro Meirza Rahmadi, Refqi Noor Fajri, Rizdyanti Rabiatul, Neng Susi Susilawati Sugiana

61-67 | diterbitkan: 2025-10-27

THE IMPACT OF DIGITAL TRANSFORMATION ON GLOBAL BRANDING AND CUSTOMER SERVICE: A STUDY OF ZARA FASHION

Bertha Musty, Elisa Diana Lestari, Hasnatia Rifani, Vanya Zahwa Santika, Neng Susi Susilawati Sugiana

68-74 | diterbitkan: 2025-10-27

EVALUATING SERVICE QUALITY AND ENHANCING CUSTOMER SATISFACTION: A STUDY ON JNE COURIER SERVICE

Eliza Viandrayani Aziz, Rissa Agustin, Jon Hendro, Rindu Giska Pratiwi, Zodi Soegara, Neng Susi Susilawati Sugiana

75-83 | diterbitkan: 2025-10-27

The Influence of Service Quality on Customer Loyalty at Ibis Hotel Bandung

Ervie Nur Afifa Mukhlis, Muhammad Chairully Nurarifian, Deryl Agustian, Rafli Syafrilyudin, Tubagus Hidayatullah, Neng Susi Susilawati Sugiana

83-91 | diterbitkan: 2025-10-27

The Role Of Empathy and Responsiveness of BPJS in Cibabat Hospital Services in Attaning to Increase Consumer Satisfaction

Adil Tamzil, Virni Alya Lesmana, Keysanaura Putri Azzahra, Gisca Amalia Az-zahra, Neng Susi Susilawati Sugiana

92-100 | diterbitkan: 2025-10-28

THE INFLUENCE OF SERVICE QUALITY AND PERCEIVED VALUE ON CUSTOMER SATISFACTION: A STUDY OF GACOAN NOODLES BUAH BATU, BANDUNG

Janadi Rammelbergi, Kayla Nazwa Naysa, Femy Susanti, Yunia Nur Rohmah, Neng Susi Susilawati Sugiana

101-108 | diterbitkan: 2025-10-28

THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE RELATIONSHIP BETWEEN SERVICE QUALITY AND LOYALTY: AT MOKOPI GARDEN

Dede Ismail, Alifia Khairun Nisa, Elysa Fitria Adhadiana, Reflita Anakota, Neng Susi Susilawati Sugiana

109-115 | diterbitkan: 2025-10-28

The Influence of Price and Product Quality on Purchasing Decisions of EIGER Products

Deden Sofyan Hamdani, Zaky Ralf Mulya Andriana, Neng Susi Susilawati Sugiana, Tuti Sulastri

116-124 | diterbitkan: 2025-10-28