http://jurnal.lpkia.ac.id/index.php/jti Jurnal Teknologi Informasi INSTITUT DIGITAL EKONOMI LPKIA id-ID Jurnal Teknologi Informasi http://jurnal.lpkia.ac.id/index.php/jti/article/view/558 <p>Nirwana Artwork merupakan usaha yang bergerak dalam produksi dan penjualan kaligrafi custom secara daring melalui berbagai platform e-commerce. Seiring meningkatnya permintaan dari berbagai daerah di Indonesia, biaya pengiriman menjadi salah satu komponen penting dalam operasional bisnis. Penelitian ini bertujuan untuk mengoptimalkan pengiriman produk ke beberapa kota tujuan dengan menggunakan metode transportasi agar diperoleh total biaya pengiriman minimum. Data yang digunakan meliputi ongkos kirim dari tiga ekspedisi (J&amp;T, JNE, dan SiCepat) ke kota-kota tujuan (Semarang, Surabaya, Yogyakarta, dan Bandung), serta jumlah permintaan dan kapasitas masing-masing ekspedisi. Penyelesaian dilakukan dengan menggunakan metode Northwest Corner untuk solusi awal dan Stepping Stone untuk perbaikan solusi. Hasil perhitungan menunjukkan bahwa metode transportasi mampu menurunkan biaya pengiriman secara signifikan. Optimasi ini diharapkan dapat membantu pelaku UMKM dalam pengambilan keputusan logistik yang lebih efisien dan ekonomis.</p> septya dwi lestari ##submission.copyrightStatement## 2025-08-08 2025-08-08 5 1 4 4 http://jurnal.lpkia.ac.id/index.php/jti/article/view/571 <p>The rapid evolution of e-commerce platforms has elevated the significance of electronic service quality (e-service quality) in shaping customer satisfaction and trust. This study aims to examine how e-service quality dimensions—such as reliability, responsiveness, assurance, and website usability—affect customer satisfaction and trust across different cultural backgrounds. A cross-cultural quantitative research design was employed to gather insights from 100 respondents representing diverse nationalities who actively engage in online shopping. Data were collected through structured questionnaires and analyzed using SPSS software to determine the relationships among variables. The findings reveal that e-service quality has a significant and positive impact on both customer satisfaction and trust. Among the service dimensions, website usability and responsiveness emerged as the most influential factors across cultures. Furthermore, the results highlight variations in customer perceptions based on cultural context, suggesting that e-commerce platforms must tailor their service strategies to accommodate cultural preferences. From a practical standpoint, these insights provide actionable implications for e-commerce businesses seeking to enhance their competitive edge in a global market. By understanding the cultural nuances that shape customer expectations, online platforms can develop more personalized and effective service strategies to boost customer loyalty. The uniqueness of this study lies in its cross-cultural approach, combining service quality analysis with cultural sensitivity to deliver more inclusive e-commerce insights. This perspective addresses a critical gap in prior research, which often overlooks cultural influences in service quality assessment.</p> WAHYU NURJAYA WK Mike Nuralisa Marini Ramadhona Adam Firdaus Neng Susi Susilawati Sugiana ##submission.copyrightStatement## 2025-09-06 2025-09-06 5 1 5 12